Strategic Foresight with Isabel de Salas

During this session with Isabel de Salas, Strategy Director at Picnic and member of the Global Foresight Advisory Council, we discuss Strategic Foresight: what it is and why it is necessary in volatile and ambiguous situations such as those that we find ourselves in today.  During the conversation we cover how important it is to design futures and not only anticipate them from a strategic point of view for brands and also the need to implement actions today to promote those future scenarios.





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