Jaime Lobera discusses Christmas campaigns in the year of the coronavirus

This year, marked by the Covid-19 pandemic, has generated a lot of uncertainty in almost all areas of life. The Christmas brand campaigns are no exception, and we are seeing two big trends, according to Jaime Lobera, Managing Partner of Strategy and Brand Development at APPLE TREE, in an article published by the newspaper Expansión.

There are those brands that have launched messages with an emotional hook but above all focused on themselves, while others have created messages that are more focused on the problems faced by people and society as a whole, these are the campaigns that are proving to be the most successful and relevant.





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