Sara Hurtado, new digital director of APPLE TREE

After eight years at the agency, Sara will now be responsible for the organization and development of the entire digital department in Barcelona as well as continuing to deal with strategic clients. With this promotion, APPLE TREE demonstrates  again that it remains commited to nurturing and promoting internal talent.

For Sara, “APPLE TREE has been a great school for me to develop my professional career, it has allowed me to grow and to be part of a unique, multidisciplinary and innovative team in Spain. The strategic vision of the people who are part of apple tree makes me feel tremendously proud and fortunate to be part of a team like this”.

For Carme Miró, CEO of APPLE TREE, the greatest potential of the agency is its people, “entrepreneurs, eager to innovate, great professionals and, above all, good people”.  All these qualities are reflected in Sara, who also stands out for her “commitment and professionalism”, skills that she has constantly demonstrated over the past eight years in the different jobs she has held at APPLE TREE, and that are acknowledged with this appointment.

Sara has more than ten years of experience in the sector. She joined APPLE TREE in 2014, and has led digital strategy projects for companies such as Lavazza, Volkswagen Group España Distribución, Essity, CaixaBank or DKV.





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