Brands in the face of the COVID-19 crisis

5 Communication Keys to Surviving the Pandemic


With the COVID-19 pandemic, the world is facing its greatest challenge in an entire generation. In this context, most companies, like society as a whole, are facing major challenges that may even threaten the survival of the business – challenges that may even jeopardize the survival of the business itself, and in which communication is an essential element.

From external and internal communication to leadership, during an unprecedented crisis, the active role that brands can and should play to highlight their social responsibility, as well as their preparation for the post-pandemic world, which will surely be different from we know. Leaders and companies must not lose sight of the 5 keys that we describe in our article on communication in the face of the COVID-19 crisis.





This site is registered on as a development site.