Mindblown: a blog about philosophy.

  • Social Media Trends in 2024: AI Takes Control

    Social Media Trends in 2024: AI Takes Control

    What are the main social media trends in 2024? This was the question posed to our Data Science team at APPLE TREE. Social media has undergone a significant evolution in recent years, both in terms of user consumption and content distribution. Therefore, we wanted to understand user opinions on the latest developments, formats, and usage…

  • APPLE TREE is the fastest growing agency in Europe and the second fastest in the world

    APPLE TREE is the fastest growing agency in Europe and the second fastest in the world

    APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, has become the fastest growing communications agency in Europe and the second fastest growing worldwide, according to the international publication Provoke. According to the Global 250 Agency Ranking report, APPLE TREE has moved from 159th to…

  • APPLE TREE launches two new ‘matrocinios’

    APPLE TREE launches two new ‘matrocinios’

    APPLE TREE has signed a collaboration agreement with the Women’s Sports Society (WSS), making the agency a sponsor of the junior teams of both the Women’s Soccer School and CE Seagull BDN, clubs that are part of the association.  In this way, the agency reaffirms its commitment to gender equality in areas such as sports.…

  • New horizons for sustainable communication

    New horizons for sustainable communication

    Has the term sustainability been overused? How can greenwashing be combated? What challenges will the new European Commission regulations pose for communicating sustainable products and practices? These were some of the questions we tried to answer during the last edition of APPLE TREE BYTES, titled ‘New Horizons for Sustainable Communication’. Communicating progress in sustainability has…

  • Women’s sport is gaining ground in the media.

    Women’s sport is gaining ground in the media.

    Equality between men and women remains a work in progress. While we’ve made significant progress, some areas remain inexplicably unequal. Take sport, for example. Women footballers typically earn ten times less than men simply because of their gender. On top of that, they get much less media coverage. It’s no surprise it took the Spanish…

  • Reputation and brand safety in influencer marketing

    Reputation and brand safety in influencer marketing

    APPLE TREE’s influencer marketing agency, Keeper Experience, organized the event ‘Protecting Brands: Strategies for Brand Safety and Reputation in Influencer Marketing’ to discuss the new challenges brands face when developing strategies with influencers and content creators. During the session, participants identified key challenges in the industry: continuing to enhance brand reputation and crisis prevention, improving…

  • Tatiana McCoy, New Account Director at APPLE TREE

    Tatiana McCoy, New Account Director at APPLE TREE

    APPLE TREE, the agency that employs NEW THINKING to help clients enhance their brand relevance and improve business outcomes, has appointed Tatiana McCoy as the new Account Director for the agency’s international division. Tatiana will lead a team of professionals providing communication, branding, social media, and design support to international brands such as Radisson Hotel…

  • This AD is not for you: the new campaign for Caja de Ingenieros

    This AD is not for you: the new campaign for Caja de Ingenieros

    Under the slogan “This AD is not for you,” the new campaign by Caja de Ingenieros has a more emotional creative line that explains why the cooperative entity understands finance in a different way; sustainable finance, but above all, more human. The centerpiece of the campaign is a spot that directly explains the DNA of…

  • CUPRA and Radisson Hotel Group Win 4 Dircom Ramón del Corral Awards

    CUPRA and Radisson Hotel Group Win 4 Dircom Ramón del Corral Awards

    Recently, the Association of Communication Directors awarded the Dircom Ramón del Corral Awards, where two APPLE TREE clients secured four of these prestigious accolades, recognizing the best communication cases and practices in Spain. CUPRA received the special award for “Global Corporate Communication Strategy” for the campaign “CUPRA: A Brand Designed to Succeed.” Together with APPLE…

  • Media Markt selects APPLE TREE  to lead its communication strategy

    Media Markt selects APPLE TREE  to lead its communication strategy

    MediaMarkt, the leading distributor of consumer electronics and related services, has selected APPLE TREE as its strategic PR and communications agency in Spain. The agency’s objective will be to continue to position the company as the first choice for customers in consumer electronics and technology. The pillars of the communication strategy to reaffirm the leadership…

  • Carme Miró, member of the jury for the Eficacia 2024 awards

    Carme Miró, member of the jury for the Eficacia 2024 awards

    The Spanish Association of Advertisers’ (AEA) Effectiveness Awards have selected Carme Miró, CEO and founder of APPLE TREE, as a new member of the jury. These awards recognize the effectiveness of marketing communication in Spain. The awards gala will take place on 24th of October at the Teatro Real in Madrid. The jury of these…

  • Ac2ality: ‘Young people want to know the news’

    Ac2ality: ‘Young people want to know the news’

    Founded in 2020 by the young Madrid-based entrepreneurs Gabriela Campbell, Daniela Álvarez, María Murillo and Paula Muñoz, Ac2ality has managed to carve out a niche for itself within the social network TikTok. Despite its short trajectory, it has become the news profile with the most followers in Spain and the second most followed in Europe,…

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