Audience building, key in content marketing

Jacobo Zelada, apple tree communications Partner and Director of the Madrid office and the content platform, Seeds, launched in 2018, has participated as a panelist in the latest edition of CMWorld.  It’s the largest content marketing event in the world and this year celebrated its 10th anniversary.

During the session, Jacobo highlighted that “in recent years we have focused a lot on content and the battle of big tech to control content. However, in reality the key is building audiences, developing an in-depth understanding of what motivates them, when they are interested and how to keep their attention”.

Jacobo was joined by world leading experts including Daan ZoetmulderDanai Makri and Dolly van den Akker.





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