carme miro jurado premios eficacia

Carme Miró, member of the jury for the Eficacia 2024 awards

The Spanish Association of Advertisers’ (AEA) Effectiveness Awards have selected Carme Miró, CEO and founder of APPLE TREE, as a new member of the jury. These awards recognize the effectiveness of marketing communication in Spain. The awards gala will take place on 24th of October at the Teatro Real in Madrid.

The jury of these awards is chaired by Rafael Fernández de Alarcón, Global Brand, Sponsorship and Media Director of Telefónica.  In addition to Carme, the jury includes:

– Elisa Brustoloni, CEO of dentsu X.

– Sarah Chemouli, CMO of P&G Spain.

– Natalia Echeverría, Chief Marketing & Digital Officer of McDonald’s Spain.

– Fernando Fascioli, President UK & Europe Chairman Latin America of McCann Worldgroup / International Jury.

– Rafael Gandía, Marketing and Communication Director of Grefusa.

– Iñigo de Luis, Head of Strategy of Arena Media / APG Representative.

– Rafael Martínez de Vega, Chief Marketing Officer of GroupM.

– Úrsula Mejía, Marketing Director Southern Europe of Diageo.

– Paco Mendoza, CEO of Publicis Spain, Digitas WYSIWYG*, Nurun.

– Santiago Miguélez, Marketing Director for Spain and Portugal, Hijos de Rivera.

– Juan Manuel de la Nuez, President of Help! Good Ideas.

– Ileana del Río, Head Qualitative Area of GfK / I+A Representative.

– Germán Silva, Founder & CEO of PINK.

– Soco Trejo, Independent Consultant / Jury Club Representative.

– Olivia Calafat, CMO of Wallapop.

Silvia Bajo, Managing Director of the AEA and César Vacchiano, President & CEO of SCOPEN, will act as co-secretaries.

Since 1997, the Eficacia Awards have registered 3,807 cases, awarded 861 trophies, and seen participation from 1,007 advertisers and 619 agencies. Each edition continues to attract new companies to compete for the first time.


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