Jaime Lobera joins apple tree as Managing Partner for Brand Strategy and Development

We are expanding our team of partners in Spain with the incorporation of Jaime Lobera, one of the leading experts in brand-building in Europe.

Jaime began his career at Unilever and has been the CMO of companies such as Campofrío, Mahou San Miguel and Kraft (Mondelez). He was President of the Spanish Advertisers’ Association (AEA) from 2014 to 2018 and throughout his professional career of over 20 years, he has received more than 200 national and international awards, including 8 Cannes Lions, 23 Eficacia awards (including 3 grand prix), 34 El Sol awards and 8 Stevie awards.

Jaime will be responsible for developing communication strategies that will assist the agency’s clients in realizing their corporate purpose and achieving their business goals.





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