PATRICIA MESO, new corporate communication and sustainability director

APPLE TREE Madrid reinforces its communication practice with the incorporation of a highly respected and experienced communications professional with more than 20 years in the sector.

Patricia has spent her professional career developing and managing the reputation of large national and international companies, such as Wallapop, McDonald’s or Ikea, among others. Her career has been focused on advising and supporting brands, helping them understand the need to build a good reputation within each organization. Patricia’s expertise ranges from the analysis and creation of strategies, implementation of communication plans, preparation of senior managers and crisis communication, among other areas. She has a degree in Political Science from the University of the Basque Country and a Master’s in Journalism from the Vocento Group.

According to Patricia, “I am excited to join the APPLE TREE project, an agency with great prestige and know-how in the world of communication, where I hope to collaborate in the growth and innovation of the corporate communication area, which is so vital for the reputation of companies at a time full of challenges for national and international brands”.

For Carme Miró, CEO of APPLE TREE, “Patricia’s arrival at the agency will boost our growth but above all it will reinforce the agency’s DNA, which combines a great strategic capacity with a very powerful component of creativity and innovation”.


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