People and “NEW THINKING”, key to restoring the balance

2020 had an incredibly destabilizing effect on society as a whole and restoring the balance will be an adaptation process that will be driven largely by people and “NEW THINKING”, Olivia Walsh, Chief Creative Officer at APPLE TREE explains in an article featured in the recent “Yearbook” special published by La Publicidad.

“At APPLE TREE we are convinced that the key to gaining relevance and facing current and future challenges is highlighting values such as courage, purpose, integration, and NEW THINKING”, Olivia explained.


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