Presenting the new range of BMW & MINI XEVs to media

Apple Tree has once again been trusted by BMW & MINI to present the new XEV range of electric vehicles to the media, under the claim #ELECTRIFYOU, the latest in hybrid and electric vehicles.

This event marked the kick-off of the new BMW&MINI campaign, that for the first time brought these two ground-breaking brands together to turn the traditional ‘roadshow’ concept on its head and set a new standard for this type of presentation.

These brands opted to offer journalists a totally personalized experience and to bring their environmental policy of reducing emissions to each individual action within the campaign.






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