Xavi Mortés, APPLE TREE’s new head of consumer and lifestyle, Barcelona

Xavi Mortés has just been named the new head of the consumer & lifestyle communication division of the Barcelona office by APPLE TREE. With this appointment, among many others, we are reinforcing our counsel to companies in the beauty, fashion, luxury, travel, and entertainment industries.

The new area head of APPLE TREE in Barcelona has a Business Administration degree and an MBA from ESADE, and has always been involved in the communication and public relations industries. Xavi has previously worked for a variety of media companies and advertising firms, including Octagon, Antena 3TV, Havas Sports, Hill+Knowlton Strategies (WPP), and Delirium.

Xavi has provided guidance to clients from a variety of industries throughout his professional tenure, including IHG (InterContinental Hotel Group), Mattel, Idilia, Mediapro, Allianz, Rakuten, GB Foods, Nestlé, FC Barcelona, AXA, McCormick, Novartis, Almirall, P&G, and La Caixa.

Thanks to communication strategies with a high dose of creativity and imaginative use of channels and formats such as influencers, branded content, or events, we work with some of the most iconic and most valued by consumers, and we’re thrilled to welcome Xavi to our fantastic team.






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